Case study 5 min
FinanceReporting automation in a business group
How a company eliminated 40h/month of manual work with AI in the finance department.
Cases & Insights
Practical perspectives on applied AI
Real use cases, working frameworks and insights on AI strategy applied to business processes and departments.
Framework 7 min
AI StrategyAI use case prioritisation framework
A practical model for identifying, evaluating and prioritising AI opportunities based on impact and feasibility.
Insight 4 min
AdoptionWhy most AI projects are not adopted
The real reasons teams don't use implemented tools — and how to avoid them.
Case study 4 min
SalesProposal generation with AI in a services company
Reduction from 3 hours to 20 minutes in producing personalised proposals.
Insight 6 min
LeadershipWhat CEOs need to know about AI in 2025
Critical decisions leaders must make before any AI investment.
Framework 5 min
OperationsProcess mapping for AI adoption
How to map operational processes to identify where AI has the greatest impact and lowest risk.
Publications
Articles published on LinkedIn
17 Jun 2026
Artificial Intelligence as a competitive lever in the customer perspective
Explores how AI strengthens the customer perspective of the Balanced Scorecard, enabling faster and more competitive decisions.
by Oikonomia17 June 2026
Everyone Has AI. Almost No One Profits From It
An article discussing the gap between AI adoption and actual profit, highlighting the three blockers holding companies back and providing a practical checklist to go from pilot to return.
by Eduardo Marcos10 June 2026
Value Architecture: From Automation to Human Centrality
An article exploring how integrating AI into work processes can enhance human-centric approaches, making work more human rather than less.
by Eduardo Marcos9 Jun 2026
Everyone Has AI. Almost No One Profits From It
88% of organizations use AI, but only 6% capture meaningful value. The real difference isn't adoption — it's redesigning work around AI.
by Oikonomia04 Jun 2026
Humans who use AI will replace those who don't — not because of technology, but because they free up thinking time while others stay stuck in routine. In this new article I share how I redesigned my work with AI to make it more human, not less.
Eduardo Marcos explains how integrating AI into work processes can reinforce a human-centred approach, automating routine tasks and freeing up time for more strategic thinking.
by Eduardo Marcos3 Jun 2026
Value Architecture: From Automation to Human Centrality
Competitive advantage will come from using AI to free up cognitive time and refocus work where humans are irreplaceable: critical thinking, trusted relationships and strategic decisions.
by Eduardo Marcos27 May 2026
AI Use Case in Real Estate: From 40 Minutes to 5 in Mortgage Comparison
How we helped Keller Williams Portugal compare 5 mortgage proposals in minutes with AI, in a real estate market where speed and accuracy make all the difference.
by Oikonomia23 May 2026
What CEOs Should Really Ask About AI
What can AI really do for me and my organisation — beyond the hype? A direct answer for CEOs and leaders who want strategic clarity before taking action.
by Oikonomia